About Us


With names like AND, Global Desi, AND Girl, Global Desi Girl, and itse on its brand roster; Ochre & Black Private Limited is an esteemed organization in the fashion circuit today. From housing the sophistication of western wear with AND & AND Girl, to lending your ethnic look a vibrant touch with Global Desi and Global Desi Girl — each brand under Ochre & Black Private Limited harbours its own persona. In 2021, the fashion house launched itse, a new brand that caters to a young market looking for ethnic styles at a budget-friendly price.

Often a favourite in every millennial’s wardrobe today, the influence of Ochre & Black Private Limited transcends beyond borders. With over 900 points of sale in the country, the fashion house boasts of 235 exclusive brand stores and over 625 multi-brand large format stores today. And here’s something you ought to know: In 2013, Ochre & Black Private Limited opened Global Desi in Mauritius, marking its first international presence.

Keeping in tune with sustainability, the company moved to a new location nestled in the serene green hills of Rabale, Navi Mumbai. This shift in April 2015 made it possible for the company to develop ergonomically-designed buildings. Environment, animal, and work friendly — this new-age architecture utilizes air, water, and sunlight in the most efficient and economical way. And that’s how, Ochre & Black Private Limited has championed a work environment that is aligned with a green, natural environment.

For business development and franchisee enquiries contact


For PR & Media related queries, contact



Curated specially for the women who use fashion as a tool to express their individuality, Global Desi seamlessly fuses two distinct worlds. A coveted fashion name found in 2007, today the brand is synonymous to a free-spirited, creative, open-minded, and avant-garde attitude. Each collection is predominantly inspired by India’s rich heritage of colours, textures, and prints which are combined together to appeal to an international audience as well as closer home. Global Desi is currently available at 117 exclusive brand outlets and 272 multi-brand stores across the country. The brand opened its first outlet in Mauritius in 2013.


Bringing in a plethora of ethnic options for little girls to take their pick from, Global Desi Girl was created for the girl who is energetic, fun, and high-spirited. Amalgamating Indian prints with bright hues, the brand will promise to be a go-to-choice for both, work and play. Currently Global Girl has 23 established multi-brand lifestyle formats.


Inspired by modern Indian design, Itse was born to empower women with effortless elegance, so they can be comfortable in their own skin & be the champions of their own world. Every collection is crafted to be embellished with optimism, decorated with self-expression because we believe each day is a once-in-a-lifetime offer, each moment is special and we are here to make every day beautiful.