Ochre and Black Rewards 1. What is the value of each point and where can I earn and redeem them? Each point is worth Rs. 1 Points can be earned or redeemed at store (AND, Global Desi, AND Girl, Global Desi Girl & Itse Exclusive Brand Outlets (EBOs) or online (www.andindia.com & www.globaldesi.in (all brand under entity Ochre and Black Pvt. Ltd.) 2. What are Tier wise benefits? * If downgraded from Classic tier in the last 12 months. Benefits SILVER GOLD NONE Earn Reward Points Earn 1 points on every ₹100 spent Earn 2 points on every ₹100 spent Birthday Discount (applicable in Birthday month) 20% OFF on one-time shopping of upto Rs. 30,000 20% OFF on one-time shopping of upto Rs. 50,000 20% OFF on one-time shopping of upto Rs. 10,000 Anniversary Discount (applicable in Anniversary month) 20% OFF on one-time shopping of upto Rs. 30,000 20% OFF on one-time shopping of upto Rs. 50,000 20% OFF on one-time shopping of upto Rs. 10,000 Exclusive invites to End of Season Sale - PREVIEW with additional discount 10% OFF 10% OFF 3. How does my tier retention/upgrade/downgrade work for me? All you need to do to retain/upgrade your current tier is shop at the store or online. Your spends*, at the end of 12 months of your membership status will be taken into account to retain/upgrade your membership. AMOUNT SHOPPED FOR IN LAST 12 MONTHS TIER STATUS Rs. 1 to Rs. 14,999.99 Silver Rs. 15,000+ Gold If you do not meet the Tier retention criteria at the end of 12 months, you will be moved to the previous lower Tier. * Applicable on purchase of non-discounted products & bills. * It is mandatory to register using a mobile number. 4. When do my points expire? Your points are valid for 12 months from the date of your last purchase. 5. How can I check my Points Balance, Current Tier & Discount Voucher details? You can login to your membership account by clicking on below links or else post creating account you can check status. AND : https://www.andindia.com/login Global Desi: https://www.globaldesi.in/login 6. How many points can I redeem in 1 order? You can redeem as low as 1 point during your shopping in store or online. 7. Is there a limit to the number of loyalty points I can use in one transaction? No, you can redeem all your points at once during your shopping in store or online. 8. How do I update my personal information? You can login to your membership account by clicking on below links or else post creating account you can check status. AND : https://www.andindia.com/login Global Desi: https://www.globaldesi.in/login or mail us at care@andindia.com & care@globaldesi.in 9. When do I get my Birthday/Anniversary discount? Update your DOB/Anniversary Date against your profile before 30 days with 1 transaction of Non discounted product You will receive a communication via SMS or Email which will have your unique discount coupon code which entitles you to a 20% discount. This communication is sent 15 days before your birthday date & anniversary date. This coupon will be valid for 30 days from the date of issue. ▪ Your mobile number should be updated in our system 10. Can I redeem Birthday discount & Anniversary discount coupon in the same month? Yes. Birthday & Anniversary discount coupons can be redeemed in the same month. In fact, both can be redeemed on same day itself, but it cannot be in a single bill. One coupon can only be redeemed on one single bill, in store or online. 11. Can I redeem my Loyalty points along with Birthday/Anniversary discount? Yes, loyalty points can be redeemed along with Birthday/Anniversary discount. 12. Can I redeem my points during the End of Season Sale? Yes, you can redeem your points during the End of Season Sale. 13. Can I redeem my points on a discounted product? Yes, you can redeem your points on a discounted product.